Precision Retargeting

Re-engage High-Value Users with Device ID & IP Retargeting

Reach users across devices and locations with precision retargeting based on Device IDs and IP Addresses, delivering personalized ads that drive conversions.

+64%
Conversion Rate
4.2x
ROAS
-38%
Cart Abandonment

Retargeting Dashboard

+64.2%
Returning Visitors
12.4K
+42% vs last month
Conversion Rate
8.7%
+3.2% vs non-retargeted
Device ID & IP Targeting
Mobile Device IDs58%
IP Address Targeting42%
Retargeting Methods2 Active
Device ID Targeting4,850 devices
IP Address Targeting3,240 locations
Return on Ad Spend4.2x
0x2.5x5x
SUCCESS STORIES

Client Success Stories

See how we've helped leading brands drive measurable results through strategic retargeting campaigns across different verticals.

E-Commerce Recovery

Fashion Retailer

Helped a leading fashion retailer re-engage users who browsed products but didn't purchase. Using device ID targeting, we reached 85% of their audience across multiple apps and websites, increasing conversion rates by 42%.

85%
Device ID Reach
4.8x
ROAS
+42%
Conversion Rate
Device ID Match Rate
Industry Avg: 65%
85%
+20% above benchmark
Conversion Rate
Before: 2.8%
4.0%
+42% improvement

Device ID Performance by App Category

Shopping Apps48% conversion
Gaming Apps36% conversion
News & Entertainment42% conversion

Campaign Performance Metrics

4.8x
ROAS
-62%
CPA Reduction
+35%
Repeat Purchases
KEY FEATURES

Intelligent Retargeting Solutions

Re-engage high-value customers with our comprehensive suite of retargeting tools and technologies.

Device ID Targeting

Reach users across mobile apps and websites by targeting their unique device identifiers (IDFA, GAID), enabling precise cross-app retargeting.

IP Address Targeting

Target users based on their IP address to reach them across devices sharing the same network, ideal for household and business targeting.

Real-Time Optimization

Continuously optimize your device ID and IP targeting campaigns in real-time based on performance data to maximize ROI.

Privacy-First Approach

Our device ID and IP-based retargeting solutions are built with privacy at the core, ensuring compliance with global regulations while delivering exceptional performance.

  • GDPR and CCPA compliant implementation
  • No personal data collection or storage
  • Transparent opt-out mechanisms
100%

Privacy compliance rate

0%

Personal data storage

HOW IT WORKS

Our Retargeting Process

A systematic approach to identifying, engaging, and converting users who have shown interest in your brand.

01

Audience Collection

We collect anonymized device IDs and IP addresses from users who have interacted with your digital properties, creating a privacy-compliant audience pool for retargeting.

02

Targeting Setup

We configure device ID and IP address targeting parameters based on your campaign objectives and target audience requirements.

03

Campaign Deployment

We deploy your retargeting campaigns across our premium inventory network, reaching users through their device IDs and IP addresses.

04

Performance Optimization

We continuously monitor and optimize device ID and IP targeting parameters to maximize campaign performance and ROI.

Our device ID and IP-based retargeting process is designed to be privacy-compliant while delivering exceptional performance. We continuously refine our approach based on campaign data and industry best practices.

PERFORMANCE METRICS

Driving Measurable Results

Our retargeting campaigns consistently deliver industry-leading performance across key metrics.

85%

Device ID Match Rate

Average match rate for mobile device IDs across our premium app inventory network

78%

IP Address Match Rate

Average match rate for IP address targeting across residential and business networks

92%

Campaign Reach

Average percentage of target audience successfully reached through device ID and IP targeting

-38%

Lower CPA

Average reduction in cost per acquisition compared to non-retargeted campaigns

+64%

Conversion Rate

Average increase in conversion rates for device ID and IP retargeted users

4.2x

ROAS

Average return on ad spend for device ID and IP retargeting campaigns

Technical Advantages

Our proprietary device ID and IP matching technology delivers industry-leading performance across key metrics.

Industry Average Device ID Match Rate65%
GSM360 Device ID Match Rate85%
Industry Average IP Match Rate55%
GSM360 IP Match Rate78%
2.5B+

device IDs in our network

180+

countries covered

95%

of mobile devices reachable

85%

of IP addresses targetable

Ready to Re-engage Users with Device ID & IP Retargeting?

Join hundreds of leading brands who trust GSM360's device ID and IP-based retargeting solutions to drive conversions and boost ROI across all digital channels.