Strategic Brand Visibility

Elevate Your Brand with Impactful Awareness Campaigns

Drive brand recognition, recall, and preference with strategic programmatic campaigns that deliver your message to the right audiences across premium inventory.

+42%
Brand Recall
3.8x
Brand Lift
+56%
Purchase Intent

Brand Awareness Dashboard

+38.5%
Audience Reach
4.8M
+32% vs last month
Brand Visibility
68%
+18% vs benchmark
Channel Performance
Premium Display42%
Video Placements35%
Native Ads23%
Brand Lift Metrics3.8x
Brand Awareness+42%
Brand Consideration+38%
Purchase Intent+56%
Ad Viewability78%
0%50%100%
SUCCESS STORIES

Client Success Stories

See how we've helped leading brands drive measurable brand awareness results across different verticals.

Retail Brand Elevation

Fashion Retailer

Helped a leading fashion retailer increase brand awareness and consideration through strategic programmatic campaigns across premium inventory. The campaign reached 12M unique users and drove a 45% increase in brand awareness.

+45%
Brand Awareness
+38%
Purchase Intent
3.2x
Brand Lift
Brand Awareness
Before: 32%
77%
+45% improvement
Purchase Intent
Before: 18%
56%
+38% improvement

Channel Performance

Premium Display42% contribution
Video38% contribution
Native20% contribution

Campaign Performance Metrics

3.2x
Brand Lift
12M
Unique Users
78%
Viewability
KEY FEATURES

Strategic Brand Awareness Solutions

Build lasting brand equity with our comprehensive suite of brand awareness tools and technologies.

Premium Inventory Access

Showcase your brand on high-quality, brand-safe inventory across top publishers and premium digital environments.

Creative Excellence

Deliver impactful, attention-grabbing creative formats that resonate with your audience and enhance brand recall.

Brand Safety & Suitability

Advanced brand safety measures ensure your ads appear only in appropriate contexts that align with your brand values.

Brand Lift Measurement

Quantify the impact of your campaigns on awareness, consideration, and purchase intent with robust measurement tools.

Strategic Audience Targeting

Reach the right audiences at scale with advanced targeting capabilities based on demographics, interests, and behaviors.

Cross-Channel Presence

Maintain consistent brand messaging across display, video, native, and CTV formats for maximum impact.

Ad Format Variety

Engage your audience with a diverse range of high-impact ad formats designed to maximize brand visibility.

Display

Standard & rich media

Video

In-stream & outstream

Native

Seamless integration

HOW IT WORKS

Our Brand Awareness Process

A strategic approach to building and measuring brand visibility, recognition, and preference at scale.

01

Audience Strategy

We develop a targeted audience strategy based on your brand goals, identifying the right demographics, interests, and behaviors to reach.

02

Creative Development

Our team works with you to create compelling, on-brand creative assets that capture attention and drive brand recall across all formats.

03

Premium Placement

We secure high-quality, brand-safe inventory across top publishers and premium environments to showcase your brand in the right context.

04

Measurement & Optimization

We continuously measure brand lift metrics and optimize campaigns to maximize awareness, consideration, and purchase intent.

Our brand awareness process is designed to be flexible and adaptable to your specific business goals and target audience. We continuously refine our approach based on performance data and market trends.

PERFORMANCE METRICS

Driving Measurable Brand Impact

Our brand awareness campaigns consistently deliver industry-leading performance across key metrics.

+42%

Brand Awareness

Average increase in brand awareness among target audiences after campaigns

+38%

Brand Consideration

Average increase in brand consideration metrics following awareness campaigns

78%

Ad Viewability

Average viewability rate across all brand awareness campaigns

85%

Audience Reach

Average percentage of target audience successfully reached

12.4s

Time-in-View

Average time users spend viewing brand awareness creative

3.8x

Brand Lift

Average brand lift across awareness, consideration, and intent metrics

Brand Lift Measurement

Our proprietary brand lift measurement methodology quantifies the impact of your campaigns on key brand metrics, providing clear ROI for your brand investment.

Industry Average Brand Lift1.8x
GSM360 Brand Lift3.8x
92%

brand safety compliance

180+

premium publishers

56%

purchase intent lift

2.5B+

monthly impressions

Ready to Elevate Your Brand Visibility?

Join hundreds of leading brands who trust GSM360's brand awareness solutions to drive recognition, recall, and preference across all digital channels.