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Precision Retargeting

Re-engage High-Value Users with Device ID & IP Retargeting

Reach users across devices and locations with precision retargeting based on Device IDs and IP Addresses, delivering personalized ads that drive conversions.
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+64%

Conversion Rate

4.2x

ROAS

-38%

Cart Abandonment

Circle Circle Circle
Retargeting Dashboard
+64.2%

Returning Visitors

12.4K

+42% vs last month

Conversion Rate

8.7%

+3.2% vs non-retargeted

Device ID & IP Targeting
Mobile Device IDs
58%
IP Address Targeting
42%
Average Cost Per Acquisition
2 Active
Average Cost Per Acquisition
4,850 devices
IP Address Targeting
3,240 locations
Return on Ad Spend
4.2x
0x
2.5x
5x
SUCCESS STORIES

Client Success Stories

See how we’ve helped leading brands drive measurable results through strategic retargeting campaigns across different verticals.

E-Commerce Recovery

Fashion Retailer

Helped a leading fashion retailer re-engage users who browsed products but didn’t purchase. Using device ID targeting, we reached 85% of their audience across multiple apps and websites, increasing conversion rates by 42%.

85%

Device ID Reach

4.8x

ROAS

+42%

Conversion Rate

Device ID Match Rate

Industry Avg: 65%

85%
+20% above benchmark

Conversion Rate

Before: 2.8%

4.0%
+42% improvement

Subscription Rate by Device
Shopping Apps
48% conversion
Gaming Apps
36% conversion
News & Entertainment
42% conversion
Campaign Performance Metrics

4.8x

ROAS

-62%

CPA Reduction

+35%

Repeat Purchases

SaaS Re-engagement

B2B Software

Implemented IP-based retargeting for a B2B SaaS company to reach users in corporate environments. By targeting specific company IP ranges, we reactivated 32% of dormant accounts and achieved a 78% match rate.

78%

IP Match Rate

32%

User Reactivation

3.9x

ROAS

IP Address Match Rate

Industry Avg: 55%

78%
-48% improvement

User Reactivation

Before: 8%

32%
+24% improvement

IP Targeting by Company Size
Enterprise (1000+ employees)
85% match rate
Mid-Market (100-999 employees)
72% match rate
SMB (1-99 employees)
58% match rate
Player Value Metrics

3.9x

ROAS

+42%

User Engagement

-35%

Churn Rate

Financial Services

Investment Platform

Developed a combined device ID and IP targeting strategy for a financial services company to reach users across their devices. Our cross-device approach reached 64% of users on multiple devices, reducing acquisition costs by 42%.

64%

Cross-Device Rate

-42%

Cost Per Acquisition

5.2x

ROAS

Cross-Device Rate

Industry Avg: 45%

64%
+19% above benchmark

Cost Per Acquisition

Before: $95.40

$55.33
-42% improvement

Cross-Device Targeting Performance
Mobile to Desktop
72% match rate
Desktop to Mobile
68% match rate
Tablet Cross-Device
58% match rate
Campaign Performance Metrics

5.2x

ROAS

4.8M

Unique Users

76%

Viewability

KEY FEATURES

Intelligent Retargeting Solutions

Re-engage high-value customers with our comprehensive suite of retargeting tools and technologies.

Device ID Targeting

Reach users across mobile apps and websites by targeting their unique device identifiers (IDFA, GAID), enabling precise cross-app retargeting.

IP Address Targeting

Target users based on their IP address to reach them across devices sharing the same network, ideal for household and business targeting.

Real-Time Optimization

Continuously optimize your device ID and IP targeting campaigns in real-time based on performance data to maximize ROI.

Privacy-First Approach

Our device ID and IP-based retargeting solutions are built with privacy at the core, ensuring compliance with global regulations while delivering exceptional performance.
  • GDPR and CCPA compliant implementation
  • No personal data collection or storage
  • Transparent opt-out mechanisms

100%

Privacy compliance rate

0%

Personal data storage

HOW IT WORKS

Our Retargeting Process

A systematic approach to identifying, engaging, and converting users who have shown interest in your brand.

Audience Collection

We collect anonymized device IDs and IP addresses from users who have interacted with your digital properties, creating a privacy-compliant audience pool for retargeting..01

Targeting Setup

We configure device ID and IP address targeting parameters based on your campaign objectives and target audience requirements..02

Campaign Deployment

We deploy your retargeting campaigns across our premium inventory network, reaching users through their device IDs and IP addresses..03

Performance Optimization

We continuously monitor and optimize device ID and IP targeting parameters to maximize campaign performance and ROI.04

Our device ID and IP-based retargeting process is designed to be privacy-compliant while delivering exceptional performance. We continuously refine our approach based on campaign data and industry best practices.
PERFORMANCE METRICS

Driving Measurable Results

Our retargeting campaigns consistently deliver industry-leading performance across key metrics.

85%

Device ID Match Rate
Average match rate for mobile device IDs across our premium app inventory network

78%

IP Address Match Rate
Average match rate for IP address targeting across residential and business networks

92%

Campaign Reach
Average percentage of target audience successfully reached through device ID and IP targeting

-38%

Lower CPA
Average reduction in cost per acquisition compared to non-retargeted campaigns

+64%

Conversion Rate
Average increase in conversion rates for device ID and IP retargeted users

4.2x

ROAS
Average return on ad spend for device ID and IP retargeting campaigns

Continuous Improvement

Our machine learning algorithms continuously analyze campaign performance to identify optimization opportunities and improve results over time.
Industry Average Device ID Match Rate
65%
GSM360 Device ID Match Rate
85%
Industry Average IP Match Rate
55%
GSM360 IP Match Rate
78%

2.5B+

device IDs in our network

180+

countries covered

95%

of mobile devices reachable

85%

of IP addresses targetable

Ready tor Accelerate Users with Device ID & IP Retargeting?

Join hundreds of leading brands who trust GSM360’s device ID and IP-based retargeting solutions to drive conversions and boost ROI across all digital channels.
Start Your Campaign