INDEPENDENT
TRADING DESK
FOR GROWTH &
RETENTION
We empower brands and agencies to access premium inventory at scale, optimize performance through advanced algorithms, and retain control with full transparency.
Programmatic Trading Desk
Drive Better Results with Control, Transparency, and Efficiency
At GSM360.ai, our mission is to empower brands and agencies to achieve scalable growth and lasting customer retention through transparent, data-driven programmatic advertising. As an independent trading desk, we leverage cutting-edge technology and deep industry expertise to deliver performance without compromise.
Strategic Control Management
Self-Serve Interface, Cross-Channel Buying, Advanced Targeting, Real-Time Reporting
Clarity in Action
Log-Level Access, Inventory Discovery, Flexible Pricing, and Transparent Service Models
Efficiency
Budget Pacing, On-the-Fly Optimization, and Streamlined Campaign Management
Advanced Programmatic Strategies
Driving performance through cutting-edge technology across every stage of the customer journey.
User Acquisition
Accelerate growth with intelligent bidding and real-time optimization that drives users through the conversion funnel efficiently.
Retargeting
Re-engage high-intent audiences using precise segmentation, attribution modeling, and transparent campaign execution.
Brand Awareness
Boost visibility and reach by delivering impactful, brand-safe creatives across premium global inventory and top-tier ad exchanges.
Hyperlocal Promotions
Capture local demand through geo-targeting tactics such as IP, GPS, and zip-code level targeting for maximum relevance and impact.
Why Choose an Independent Trading Desk Over a DSP?
Strategic Advantage. Expert Execution. Results That Scale.
While DSPs provide the tools, Independent Trading Desks like GSM360.ai deliver the strategy, execution, and optimization that make those tools drive real results.
Platform-Agnostic Flexibility
We're not tied to a single DSP. We choose the best platforms based on your goals—giving you access to multiple programmatic ecosystems without vendor lock-in.
Deep Expertise, Not Just Tools
DSPs offer access; we offer execution. Our team manages campaigns end-to-end with data-driven strategies, bid shading, pacing algorithms, and creative optimization tailored to your KPIs.
Transparent, Objective Decision-Making
Unlike media sellers or in-house DSPs, we operate independently, so we optimize what works for you—not what benefits a specific platform or inventory source.
Cost-Efficient Media Buying
Through custom algorithms, smart bidding, and real-time adjustments, we maximize performance and ROI—often outperforming default DSP-managed campaigns.
Full-Service Support
From user acquisition to retention and brand building, we handle campaign strategy, setup, optimization, and reporting—so you can focus on growth.
Unified Strategy Across Channels
We plan and activate campaigns across web, in-app, mobile, desktop, and soon, CTV, ensuring seamless, omnichannel engagement driven by consistent performance data.
The Bottom Line
DSPs are the pipes. GSM360 is the brain.
Let us turn your programmatic investment into scalable, measurable results—without the complexity.
Ready to Scale Your Programmatic Success?
Join leading brands and agencies who trust GSM360.ai to deliver transparent, data-driven results that drive growth and retention.