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Strategic Brand Visibility

Elevate Your Brand with Impactful Awareness Campaigns

Drive brand recognition, recall, and preference with strategic programmatic campaigns that deliver your message to the right audiences across premium inventory.
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+42%

Brand Recall

3.8x

Brand Lift

+56%

Purchase Intent

Circle Circle Circle
Brand Awareness Dashboard
+38.5%

Returning Visitors

4.8M

+32% vs last month

Brand Visibility

68%

+18% vs benchmark

Channel Performance
Premium Display
42%
Video Placements
35%
Native Ads
23%
Brand Lift Metrics
3.8x
Brand Awareness
+42%
Brand Consideration
+38%
Purchase Intent
+56%
Ad Viewability
78%
0%
50%
100%
SUCCESS STORIES

Client Success Stories

See how we’ve helped leading brands drive measurable brand awareness results across different verticals.

Retail Brand Elevation

Fashion Retailer

Helped a leading fashion retailer increase brand awareness and consideration through strategic programmatic campaigns across premium inventory. The campaign reached 12M unique users and drove a 45% increase in brand awareness.

+45%

Brand Awareness

+38%

Purchase Intent

3.2x

Brand Lift

Brand Awareness

Before: 32%

77%
+45% improvement

Purchase Intent

Before: 18%

56%
+38% improvement

Channel Performance
Premium Display
42% contribution
Video
38% contribution
Native
20% contribution
Campaign Performance Metrics

3.2x

Brand Lift

12M

Unique Users

78%

Viewability

Automotive Brand Launch

Car Manufacturer

Executed a successful new model launch campaign for a major automotive brand, driving significant increases in brand recall and dealer visits. The campaign utilized premium video and display inventory to showcase the new vehicle.

+52%

Brand Recall

+28%

Dealer Visits

4.1x

Brand Lift

Brand Recall

Before: 24%

76%
+52% improvement

Dealer Visits

Before: 1,240/week

1,587/week
+28% improvement

Video Completion Rate
15-second spot
82% completion
30-second spot
68% completion
Campaign Performance Metrics

4.1x

Brand Lift

8.5M

Unique Users

82%

Viewability

CPG Brand Refresh

Coffee Brand

Helped a premium coffee brand refresh their market positioning through targeted brand awareness campaigns. The campaign reached key demographics across multiple channels and drove significant increases in product trials.

+36%

Brand Awareness

+42%

Product Trials

3.8x

Brand Lift

Brand Awareness

Before: 28%

64%
+36% improvement

Product Trials

Before: 1,240/month

1,761/month
+42% improvement

Brand Lift by Demographics
Ages 25-34
4.2x brand lift
Ages 35-44
3.6x brand lift
Ages 45-54
3.2x brand lift
Campaign Performance Metrics

3.8x

Brand Lift

5.4M

Unique Users

81%

Viewability

KEY FEATURES

Strategic Brand Awareness Solutions

Build lasting brand equity with our comprehensive suite of brand awareness tools and technologies.

Premium Inventory Access

Showcase your brand on high-quality, brand-safe inventory across top publishers and premium digital environments.

Creative Excellence

Deliver impactful, attention-grabbing creative formats that resonate with your audience and enhance brand recall.

Brand Safety & Suitability

Advanced brand safety measures ensure your ads appear only in appropriate contexts that align with your brand values.

Brand Lift Measurement

Quantify the impact of your campaigns on awareness, consideration, and purchase intent with robust measurement tools.

Strategic Audience Targeting

Reach the right audiences at scale with advanced targeting capabilities based on demographics, interests, and behaviors.

Cross-Channel Presence

Maintain consistent brand messaging across display, video, native, and CTV formats for maximum impact.

Ad Format Variety

Engage your audience with a diverse range of high-impact ad formats designed to maximize brand visibility.

Display
Standard & rich media

Video
In-stream & outstream

Native
Seamless integration

HOW IT WORKS

Our Brand Awareness Process

A strategic approach to building and measuring brand visibility, recognition, and preference at scale.

Audience Strategy

We develop a targeted audience strategy based on your brand goals, identifying the right demographics, interests, and behaviors to reach.01

Creative Development

Our team works with you to create compelling, on-brand creative assets that capture attention and drive brand recall across all formats..02

Premium Placement

We secure high-quality, brand-safe inventory across top publishers and premium environments to showcase your brand in the right context.03

Measurement & Optimization

We continuously measure brand lift metrics and optimize campaigns to maximize awareness, consideration, and purchase intent.04

Our brand awareness process is designed to be flexible and adaptable to your specific business goals and target audience. We continuously refine our approach based on performance data and market trends.
PERFORMANCE METRICS

Driving Measurable Brand Impact

Our brand awareness campaigns consistently deliver industry-leading performance across key metrics.

+42%

Brand Awareness
Average increase in brand awareness among target audiences after campaigns

+38%

Brand Consideration
Average increase in brand consideration metrics following awareness campaigns

78%

Ad Viewability
Average viewability rate across all brand awareness campaigns

85%

Audience Reach
Average percentage of target audience successfully reached

12.4s

Time-in-View
Average time users spend viewing brand awareness creative

3.8x

Brand Lift
Average brand lift across awareness, consideration, and intent metrics

Brand Lift Measurement

Our proprietary brand lift measurement methodology quantifies the impact of your campaigns on key brand metrics, providing clear ROI for your brand investment.
Industry Average Brand Lift
1.8x
GSM360 Brand Lift
3.8x

92%

brand safety compliance

180+

premium publishers

56%

purchase intent lift

2.5B+

monthly impressions

Ready tor Elevate Your Brand Visibility?

Join hundreds of leading brands who trust GSM360’s brand awareness solutions to drive recognition, recall, and preference across all digital channels.
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